Genstaff is a new brand that emerged from Agrostaff, which was the first human resources consultancy for agriculture in Argentina. With over 25 years of experience, the company decided to expand its services to other industries and sectors. Our responsibility was to assist in organizing and shaping this transformation. We had to create a new brand name that would maintain the leadership and prestige of the previous brand. The result was Genstaff, which is based on the idea of the hard-working and persevering people of Argentina. The new brand is designed to maintain the professional spirit of the original brand, which was an iconic name in its field. The team behind Genstaff is empathetic and committed to providing exceptional services to its clients.