Gasana is a well-known company that has been operating in the healing items industry in Argentina for over forty years. Currently, the company is going through a redesign process of its visual identity and packaging to create a consistent and cohesive brand image that aligns with its values and resonates with its target audience. The primary objective of this redesign is to improve the overall aesthetic appeal of the products which in turn will enhance their functionality and usability.
This strategic initiative aims to create a brand image that is both appealing and consistent with the company's values, while also catering to the needs and preferences of its target audience. The redesign will help the company attain a competitive edge by ensuring that its products are aesthetically pleasing and user-friendly. These efforts will enable Gasana to establish itself as a leading company in the healing items segment in Argentina by delivering high-quality products that meet the evolving needs of its customers.
Gonzalo Suarez
Elena Abugauch